Patron Tequila

One of the campaign’s standout moments was a giveaway concept I personally proposed, featuring VIP tickets to a Rauw Alejandro concert in Santo Domingo, gifted to me by the brand. Integrated into one of my monthly reels, the giveaway generated 117,000+ views with 5,400+ participants, delivering exceptional engagement and reach.

I was also invited to co-create a Valentine’s Day signature cocktail for Kyoto, one of Patrón’s partner restaurants in my home city of Santiago de los Caballeros. Working alongside Patrón’s professional mixologists, I developed the creative concept for “Ready to Mingle,” a fruity cocktail featuring an edible flower petal and a Polaroid clipped to the glass, taken upon ordering and designed as a keepsake. The cocktail was featured on the menu throughout February and promoted across my platforms.

This collaboration taught me the importance of creative responsibility, consistency, and working under deadlines at a high professional level. Representing a globally recognized luxury brand over an extended period was both a challenge and a privilege, and remains one of the most formative experiences in my career as a content creator.

From November 2022 to April 2023, I collaborated with Patrón Tequila on my first long-term contract with an international brand, serving as their main ambassador in the Dominican Republic for a six-month paid Instagram partnership. The collaboration required a consistent monthly content output across Instagram Stories, Posts, and Reels, resulting in 12 feed posts (two per month) and dozens of stories throughout the contract. I was also invited to all Patrón launches and events, ranging from private influencer gatherings to large-scale concerts with VIP access.

Working under strict brand and legal guidelines (including mandatory #DrinkResponsibly labeling), I was still given creative freedom within those boundaries. I produced a wide range of lifestyle-driven content featuring Patrón’s different tequilas, including beach and boat-day reels, nightlife content, cocktail recipe videos, event carousels, and content highlighting partner restaurants the brand collaborated with.