Storyteller & Creative Director
Born in Barcelona and raised across borders, I spent most of my life in the Dominican Republic — a place that sparked my love for turning everyday moments into art. Since I was a child, I’ve lived inside my imagination, inventing worlds, writing stories, and turning ideas into visuals long before I understood the concept of “cinematography.”
At ten, I started the first of many YouTube channels to come. At first, it was only silly skits and raw, unedited footage, but by thirteen, I was using greenscreens for school projects and pulling all-nighters experimenting with professional editing software. As a theater kid too, of course, I always went out of my way to create visual narratives, earning several awards at school for my passion in the arts.
Though I eventually studied law, influenced by practicality over passion, I never stopped creating. What began as a hobby turned into something more when my videos gained traction online, leading to brand collaborations and even features in the press. That’s when I realized creativity could be more than an outlet — it could be a career.
Now, with a master’s in Creative Direction, Content & Branding from IE Business School, I combine my background in storytelling, strategy, and visual production to craft narratives that connect emotionally and visually. My work is an ongoing exploration of how imagination can shape reality — one frame at a time.
Video essay application for IE Business School’s Master in Creative Direction, Content & Branding
