Cyzone From April to December 2024, I collaborated with Cyzone, international beauty and fashion brand, on multiple product launch campaigns, resulting in eight separate paid Instagram partnerships throughout the year.
Each campaign followed specific brand guidelines regarding product visibility and key messaging. However, I was given creative freedom over the format and storytelling, which allowed me to tailor each piece of content to my audience and personal style. I produced a wide range of formats, including “get ready with me” videos, try-on hauls, makeup and outfit inspiration reels, humorous skits, and lifestyle-driven content.
One of the standout collaborations was a Christmas giveaway featuring my favorite Cyzone products. I developed and pitched the concept directly to the brand, coordinated approval, and executed the campaign independently. The giveaway performed exceptionally well, generating over 200 participants and significantly higher views and engagement than a standard promotional reel, reinforcing the value of interactive, audience-first content.
All campaigns delivered strong performance, which led Cyzone to repeatedly rehire me across multiple launches. This long-term collaboration reflects my ability to consistently meet brand objectives while creating engaging, high-performing content that resonates authentically with my audience.
Paid Instagram Partnership with Cyzone for their “Studiolook” collection.
Santiago, Dominican Republic.
Campaigns
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