The first TikTok was filmed at a local colmado, one of the official locations where the promo could be redeemed, and focused on keeping the content entertaining and authentic to my personal style while clearly communicating the offer. The second TikTok was filmed in my backyard, featuring a cold Presidente by the pool to capture the essence of a hot Dominican summer day. This campaign elevated the promotion by announcing that app registration also entered users into a concert ticket giveaway, sponsored by Presidente.

To reinforce the legitimacy of the promotion and create a surprise moment, I announced the first winner of a concert ticket directly within the TikTok, engaging both registered and new users. Due to the brand’s high profile, I submitted scripts for both videos for approval prior to filming, incorporating requested revisions before executing the final concepts. All filming and editing were done by me.

Both campaigns performed successfully, and I was additionally contracted to cross-promote the TikToks on my Instagram Stories for an added fee, further amplifying reach across platforms.