Beia Beauty Centers

From October 2022 to August 2024, I collaborated with Beia Beauty Centers, one of the top-ranked beauty salon chains in the Dominican Republic, through a long-term paid Instagram partnership. This became my longest brand collaboration, spanning nearly two years. The partnership involved a monthly post or reel plus a set of stories, during which I promoted and covered a wide range of the salon’s beauty services. As part of the contract, I visited the salon at least once a month to experience a service, with full creative control over the content, allowing me to experiment freely with different hair colors, hairstyles, nail designs, and beauty looks. Each month was treated as a clean slate creatively.

The content consistently drove strong offline conversion, with followers regularly visiting the salon and requesting services by showing screenshots of my hair or nails directly from my Instagram. My content formats ranged from “day in my life” videos and beauty tip integrations to TikTok trends with transitions, Instagram carousels, “get ready with me” reels, and lifestyle-driven posts.

I also proposed and executed a giveaway concept, approved by the brand, offering a haircut, treatment, and color change with my stylist. The giveaway generated 1.7K+ participants, all required to follow Beia Beauty Centers’ Instagram account, significantly boosting the salon’s visibility and audience growth. Additionally, I was invited to brand events, which I both promoted and covered across my platforms.

Due to my move to Spain for my master’s degree, I had to end the collaboration despite the brand’s interest in continuing. The partnership was renewed monthly throughout its duration, with me serving as the salon’s main ambassador. I later collaborated with the brand again in September 2025 while visiting the Dominican Republic, after they reached out upon my arrival.

This collaboration showcases my ability to build long-term brand trust, drive real-world results, and sustain creative consistency over time.